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SPANGLITCH
Pamela Calero
HOME
WORK
ABOUT
PERSONAL
CREATIVE SERVICES
CONTACT
BLOG
SHOP
🔍
0
0
SPANGLITCH
HOME
WORK
ABOUT
PERSONAL
CREATIVE SERVICES
CONTACT
BLOG
SHOP
🔍
SPANGLITCH
A GIF animation of WORK transforming into PLAYI brings ideas by Pamela Calero, I bring ideas and brands to life through conceptual storytelling and poetry.

BRANDING

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Wealthkind Branding Wealthkind-branding-case-study.gif wealthkind-social-media-B.png Wealthkind Brand Book2.jpg Wealthkind Brand Book.jpg wealthkind-concept-board-.jpg Wealthkind Brand Book3.jpg wealthkind-web-.jpg Wealthkind-branding-notebook.jpg wealthkind-social-media-.png
Wealthkind Branding
White "FAÜND" bag on a red patterned background. Stack of white and blue "FAÜND" business cards. White "FAÜND" bag on a red surface. White "FAÜND" bag against a blue, textured background. White "FAÜND" bag on a green patterned background. Tablet displaying a dark interface on a wooden surface with a plant.
Faünd Coffee Branding & Naming
Project M Branding "Magnificent" text on a silky, cream-colored fabric. White drawstring bag labeled "Project" on a cream background. Clothes hanging on a rack, some with "m" tags. Various colored bodysuits with a large brown bow. Wrapped package with a "Thank you" card. Multiple neatly wrapped packages with string. Open box with "Project" branding and a wrapped item. White paper with taped edge, displaying a simple chart. Woman in a beige swimsuit and white shirt on a bed.
Project M Branding
"Les Garments" logo with a colorful line and tagline "Fit never felt so good." Color palette swatches for "Les Garments" brand. Woman working at a desk with a monitor displaying "Les Garments" logo. Flowchart titled "Manager" with various interconnected terms. Gradients displaying various color combinations.
Les Garments Braning
Clipboard with paper displaying a dandelion wreath and text. Clipboard with paper showing a dandelion illustration and "Melissa Quintero." Clipboard with taped paper showing a flowchart. Illustration of dandelions with "Melissa Quintero" text.
Melissa Quintero Branding
Line art of embracing hands for "Hace La Fuerza. "HACE LA FUERZA" text logo on red. Pattern of various "Hace La Fuerza" line illustrations. "Hace La Fuerza" values: community, women, regional, professional development. "Community" text with climbing figures for "Hace La Fuerza." Laptop displaying "Hace La Fuerza" website. Typography samples "Oswald Bold" and "Roboto Regular" for "Hace La Fuerza." "Hace La Fuerza" color system and palette combinations. "Narrative" with a magnet illustration for "Hace La Fuerza" mentorship. "Hace La Fuerza" brand elements and icons. Social media design and visual system mockups. Flowchart of educational coverage and prerequisites. Venn diagram showing "Community," "Women," "Regional," and "Professional" overlapping circles. Pie chart titled "BRAND ARCHETYPES" showing divisions for mentees (yellow) and mentors (green). Sketch titled "DEVELOPMENT OF ILLUSTRATIONS" depicting figures within a head outline. Line art of intertwined arms forming a circle on a green background, with "HACE LA FUERZA" logo.
Hace La Fuerza Branding & Visual Systems

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© Pamela Calero

@pamelacalero

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Este sábado 9 de mayo a partir de las 19h inauguramos Say it How You Feel it, de @pamelacalero . La exposición presenta una serie que explora, desde el humor y la sutileza, las reglas invisibles que atraviesan la forma en que sentimos
Por la naturaleza de mi trabajo, mis días, semanas y meses rara vez se parecen entre sí. Se moldean según proyectos, intensidad y mi ciclo de energía (manifestadora emocional perfil 1/3… if you know, you know). Esa
I spent the weekend in London for the @skillshare Teacher Meetup, hosted by their amazing team, and spent a lovely day surrounded by people who genuinely love sharing what they know. For this Art Day, we were split into small groups. I landed in @e
We’re so excited that LOFFF is Strong got selected for this year’s The Screen, a mapping on the façade of @dissenyhub during @offfest If you’re in Barcelona, come by tomorrow at 21:00 to experience the full piece. These are
Nos vemos el 17 y 18 de abril en la Filmig @plataformacero , en el Casinet de Hostafrancs. Estaré ahí con mis libros y más. Un espacio donde la Economía Social y Solidaria se hace cuerpo: autogestión, trabajo colec
A love letter for you and me, for those becoming who they came here to be, and for the ways we are shaping a new world. . . . #creativeprocess #followyourcalling #meaningfulwork #impactdriven #creatorsforchange
March dump + a vulnerable story cause I gotta practice what I preach. You wouldn’t know from my social media, but I’ve been in a lot of pain lately. My birthday was in March, but instead of marching… my body is asking me to do the
Hace un tiempo no me presento por aquí. Y porque acabo de cumplir años y hay gente nueva por aquí, me apetece hacerlo: hello IGTV, and welcome to my crib (gracias por estar aquí). Soy Pamela Calero. Colombiana, artista vi
Branding for @wealthkind , a financial education platform focused on transparency and accessible financial literacy. The identity was built around five ideas: safety, leveling up, invisible scripts, transparency, and ripple effect. Many of our beli
Hoy cumplo años. Y mañana es 8M. Siempre me hace gracia la coincidencia, porque siento que nací un poquito atravesada por esa conversación. Soy feminista desde antes de conocer la palabra. Desde aquella vez que, con 7 a
Working on my current curatorial program at @allaboutcurating has me thinking a lot about where references actually come from. Not from a perfectly organised Pinterest board. Not from a trend report. But from the quiet accumulation of moments that m
He estado estudiando la ley de la atracción desde que era niña. Y cada vez confirmo esa frase: donde estás hoy, hubo una versión de ti que lo soñó. Esta ilustración nació de una frase de una ca
POV: It’s #2016 and you just got your heart broken. You start creating outside academic spaces for the first time. Not for grades. Not for approval. Just because something inside you needs a way out. You make your first GIF because an idea is
Esta es una pequeña compilación de gráficas, mensajes, imágenes y tesoritos que me inspiraron en esta visita a mi primera casa: Cali. Tu casa, sea donde sea, está llena de maravillas. Solo hace falta detenerse y pr
Demasiado latinoamericana para ser minimalista. De mis frases favoritas del 2025. No sé quién la inventó ni cuándo se hizo viral, pero me atravesó. Y no solo a mí. A muchas amigas latinas también. Por

© Pamela Calero