A handwritten “Hello there!” graphic image used as a warm visual greeting, perfect for introducing personal or creative portfolio content.

I’m Pamela Calero,
a Creative Director & Visual Artist.

My passion for transforming abstract ideas and emotions into visual forms with a poetic approach was born through the process of externalizing and examining my thoughts. Conceptual-linguistic games predominate my creative practice, where words and im
A vibrant mural by Pamela Calero featuring a reimagined salt package with the phrase “Sal de tu cabeza.” Painted in a graffiti-covered urban space, this street artwork invites reflection and mental liberation through conceptual visual language.

My multidisciplinary approach uses storytelling as a pillar to go beyond the normative & communicate by providing valuable insights to communicate and be accessible to diverse audiences.

I blend strategy, sensitivity, and creative freedom to turn complex ideas into visual narratives that resonate.

My background in Fine Arts, Graphic Design, Illustration, and Comparative Studies in Art, Literature, and Philosophy, allows me to bridge conceptual thinking with clear communication.

I partner with purpose-driven brands and creators who want to stand out without losing their authenticity, and I help them shape stories and identities rooted in meaning, clarity, and a sense of play. 

Beyond client work, my artistic practice explores how language, memory, and identity intertwine through visual poetry, experimental formats, and personal narratives that reclaim vulnerability as a space for transformation

Creative typographic artwork featuring the letter “m” within an arch, metaphorically representing a bridge. Designed by Pamela Calero, this piece explores visual semantics through minimal design.
Photo of Pamela Calero standing under a “storyteller” sign, reflecting her role as a communication designer and visual narrator. Captured in a candid urban environment.

My work is about empowering people, projects, brands, and ideas to be more authentic.

This means I spend time and energy researching and conceptualizing a project to let its essence embody a concept, which in turn shapes the form that suits that idea best.

I like to defamiliarize the familiar, to perform archaeological digs on words and ideas to discover what lies beneath, and in doing so, remove the negative prefix from (in)visible and let connexions be seen.

My work revolves around conceptual-linguistic games, the relationship between life, fiction, and normalcy because there is no such thing as normal.

What I like about points of view is their ability to change. Lateral thinking and a critical, curious mind allow us to look at what lies in front with different eyes

I turn the invisible into something other people can see. I craft & tell stories using skills I’ve acquired studying Fine Arts, Graphic Design, Masters in Philosophy & Art Theory, Photography & Editorial Design, Creative Illustration, & courses in Art Therapy. 

Approaching solutions with wit allows me to create and live the creative life I love as I strive to make it a total work of art (gesamtkunstwerk).

Why? Because art has healed me. Being healed implies being vulnerable. Everyone has recovered at a certain point from something, from a paper cut to a less anatomical wound.

I was born in Cali, Colombia. I write, draw, live and create in Barcelona at the intersections of the personal and the global, the anecdotal and the conceptual

Pamela Calero, visual communicator, is seen working on editorial layouts for Play magazine. Surrounded by plants and creative inspiration, this moment captures her artistic process in a warm and modern workspace.
 

I am a Chapter Director of Ladies, Wine & Design Barcelona (a non-profit where we organize monthly events for creative minds to empower women & non-binary creatives.

Discover the creative work of Pamela Calero, where every project serves as a bridge to new perspectives. Her portfolio reveals the poetic and conceptual essence behind each visual form she designs.

My work is a bridge to look at what lays in front with different eyes & let new connections be seen.

This diagram illustrates Pamela Calero’s core creative process: transforming abstract concepts into compelling stories using visual language as the connecting bridge.
This visual metaphor by Pamela Calero showcases the link between artistic expression and functional design, highlighting how conceptual thinking unifies both disciplines.
Pamela Calero visualizes how ideas serve as bridges—transforming an initial thought into a meaningful and intentional result. This conceptual diagram highlights the essence of creative direction.
This minimal visual by Pamela Calero illustrates how stories build emotional and conceptual bridges between individuals—fostering empathy, dialogue, and shared understanding.

EXHIBITIONS

Fight for Kindness Poster Gallery
TypeCampus
Online & Multi-location exhibitions worldwide 202 & 2025

Llums Comuns
Exposición colectiva. Santa Mònica
Centre interdisciplinari d’arts
Enero 2024. Barcelona

Communication / Incommunication Group show
+ Finalist in the Makma International Poster Award Valencian Museum of Illustration and Modernism Valencia, Spain. 2020

Time and Space
Group Show
Czong Institute for Contemporary Art
(CICA Museum)
Gimbo, Soth Korea

Llibres d’artista
Group Show
+ Finalist in the Premio Art Byblio Award
Biblioteca Joan Maragall
Espai Zero/Llotja
Barcelona

A Tus Pies
Group Show 
Fàbrica Moritz
Barcelona

Se Alquila / Margen
Group Show
Teatro Auditorio del Recinto Ferial
de la casa de Campo de Madrid

Entrecot
Happening Performance
Experimenta Málaga

Me/ Moi/ Yo
GroupShow
Galería Neebex
Bogotá, Colombia

LA VITRINA
GroupShow
Flora Arts + Natura
Bogotá, Colombia

De Cada 11
GroupShow
Museo de Arte Contemporáneo de Bogotá (MAC)
Bogotá, Colombia

Libro Árbol
GroupShow
Plataforma Bogotá
Bogotá, Colombia

AWARDS

Arqueología del dolor
Poetry Book Publication
Winner of Editorial Lectio’s
Call for Poetry Contest
Mexico DF, Mexico

First Place Winner
of the mural contest for Jamboree
Jazz Club in Barcelona.

TALKS

Let’s Define: Design Across Generations.
Conversatorio en el Festival de Diseño. Barcelona. Marzo 2025

Fuck Up Nights Barcelona
Speaker del evento de julio 2024.

Webinar Cómo convertirte en una
máquina de ideas x TBWA Colombia
Nuevas perspectivas en la generación
de ideas. Noviembre 2024

Creative Mornings Barcelona
Ponencia del mes: Perspectiva
Barcelona. Marzo 2024.

Festival de Diseño del Pacífico.
Conversatorio el el festival de diseño.
Cali, Colombia. Noviembre 2023.

Blanc! Festival 2023
Ponencia en el festival de diseño e innovación. Barcelona. Octubre 2023

Presentation at the Camps, (In)justices, Solidarity in the Americas Conference University of Graz, Austria.

Paper Presentation
at The Power of Language.
3rd International Conference
of English and American Studies
Shkodër, Albania

Paper Presentation
at Transverberations: Iberian Mysticism
in a Global Context.
University of Manchester

Photo Conference Presentation
Photography as a registration
tool and as a language for the un-resolved
Fotoconexió
Artistic Circle of Sant Lluc

Conference Presentation
at the second session of the Cultural Studies & Psychoanalysis Workshop: Judith Butler in Barcelona.
Instituto Universitario de Cultura de la Universitat Pompeu Fabra &
Sección Clínica de Barcelona
(Instituto del Campo Freudiano)

  • Aceleradora Empresarial
    Impact Hub Barcelona x EOI (Escuela de Organización Industrial) 2024

    Master in Creation and Management of Creative Businesses
    Empresas Creadoras
    (Online) 2022

    Master in Creative Illustration
    EINA · Centre Universitari de Disseny i Art de Barcelona. 2019

    Art Therapy Foundations Course Metàfora Centre d’Estudis d’Arteterapia Barcelona. February — May 2017

    Master in Photography & Editorial Design‍ ‍
    EINA · Centre Universitari de Disseny i Art de Barcelona. 2016

    Master in Comparative Studies in Art, Literature & Philosophy‍ ‍
    Universitat Pompeu Fabra Barcelona. 2015

    Bachelor in Graphic Design‍ ‍
    (Double degree)
    IED Instituto Europeo di Design Barcelona
    Universidad de Bogotá Jorge Tadeo Lozano Barcelona & Bogota. 2014

    Bachelor in Fine Arts‍ ‍
    Universidad de Bogotá Jorge Tadeo Lozano Bogota, Colombia. 2013

PRESS, PUBLICATIONS & PODCASTS

Pamela Calero's creative work featured on the cover of Marie Claire magazine, highlighting innovative approaches to storytelling and design under the theme “Nuevo Mundo, Nuevas Formas” (New World, New Ways).
An open magazine spread titled “Radar,” presenting a curated selection of art, fashion, and innovative products. Features a visual artwork by Pamela Calero alongside lifestyle items.
Artistic zine cover with a digital collage illustrating the theme Social Media Will Tear Us Apart. The design blends bold colors and expressive textures to reflect on online disconnection.
Handwritten-style graphic displaying the word Methodology, serving as a visual section divider or header in a creative or academic context.
A conceptual image of two hands with the words art and design written on the palms, representing the fusion of creativity and structure in the artistic process.

The Poetry Method is an idea, a strategy, a method, and a way of seeing the world.

The Poetry Method vertebrates my Art & Creative Services to help people, brands & projects, get to the core of what they want to communicate, with wit & ease.

Learn more about my Poetry Method
A minimalist design explaining the Poetry Method with bold and italic text, illustrating the idea that poetry conveys powerful ideas using concise language.

Let's connect

:)

Let's connect :)

A colorful assortment of art and craft supplies, including markers, paints, books, and digital tools used in creative processes like illustration, storytelling, and design.