Ideas made visual for projects that seek an impact beyond profit

Ideas made visual for projects that seek an impact beyond profit

Handwritten text about Pamela Caleró, a creative director specializing in visual storytelling, branding, illustration, and graphic arts.

Menara

A medical face mask hanging on a hook

Creative Direction, Branding Identity & Visual System for Menara, a personalized guide (app) of holistic experiences that illuminates your path to digital well-being.

Line drawing of a person walking on a path or road.
Mobile app interface for Mefara, a wellness platform offering yoga, pilates, Ayurveda, and other activities with location options for Marbella and Ibiza, and feelings of balanced or relaxed.
Smartphone displaying yoga class listings with images and prices, background includes illustrations of Pilates and Ayurveda symbols.
Infographic titled 'How it works,' displaying four steps with icons: 1. Download Menara from the app store, represented by a house icon with a person inside. 2. Explore wellness paths like watsu, yoga, and retreats, shown with a person doing yoga. 3. Search experiences, view profiles, and read reviews, depicted with stacked tiles. 4. Book services that fit your schedule or reach out to experts, illustrated with a hand rolling a mat with a dollar sign.

Friendship is a Valid Form of Romance

Letters spelled out with flower petals on a light-colored surface, surrounded by scattered flower petals and flowers, reading "HAPPY INTERNATIONAL WOMEN'S DAY."

Creative Direction & Poster Design in collaboration with Gang & The Wool by Manuela Sosa. Published in the Women of Type book.

A person is using a small paintbrush to paint a colorful poster with flowers and text that reads, 'Love friendship is a world value, a form of romance.'
Floral letters and words arranged on a white fabric surface, with scattered petals and flowers around. The words are 'FREEDOM' and 'A VALIANT' and 'FOR MY ROMANCE' written with different flowers and petals.

LaCharito Fest

Brand Identity and Poster Design for LaCharito Fest, an indie festival in Barcelona.

Promotional poster for Lacharito Fest with colorful design elements and images of performers, including Santi Balmes, Dani Ferrer, Ricky Falkner, DJ Amable, and Inés Hernand at the bottom. The event is scheduled for March 12 in Barcelona.
Concert poster for La Charito Fest, March 12-13, with performances by DJ Amable, León Benavente, Inés Hernand, and Santi Balmes plus Dani Ferrer and Ricky Falkner. The poster features colorful curved lines on a black background with small star-like accents.
Illustration of three people working out together in a gym, with plants and large exercise balls, and playful text that reads 'things things things'.

Thank You <3

IG: @pamelacalero
hello@pamelacalero.com
www.linkedin.com/calero-pamela

Large black text that says "work" on a white background.
A simple illustration of a human hand, a glowing lightbulb, and handwritten Spanish words 'cómo', 'una', 'atarapar', and 'idea', suggesting the phrase 'How to have an idea'.
A hand-drawn cloud outline above a diagram with the words 'INSPIRATION', 'IDEA', and 'FORM' connected in a cycle, illustrating the concept of creativity.