Ideas made visual for projects that seek an impact beyond profit

Ideas made visual for projects that seek an impact beyond profit

Handwritten text about Pamela Calero's creative roles.

Menara

A medical face mask hanging on a hook

Creative Direction, Branding Identity & Visual System for Menara, a personalized guide (app) of holistic experiences that illuminates your path to digital well-being.

Minimalist line drawing of four stacked heart shapes forming a symbolic icon.
Mobile interface showcasing Menara wellness app with icons for yoga, pilates, and healing services.
Yoga class listings shown on Menara's wellness app interface, featuring categories like Pilates and Ayurveda
Infographic titled 'How it works,' displaying four steps with icons: 1. Download Menara from the app store, represented by a house icon with a person inside. 2. Explore wellness paths like watsu, yoga, and retreats, shown with a person doing yoga. 3. Search experiences, view profiles, and read reviews, depicted with stacked tiles. 4. Book services that fit your schedule or reach out to experts, illustrated with a hand rolling a mat with a dollar sign.

Friendship is a Valid Form of Romance

Colorful flower petals arranged to spell 'Friendship is a valid form of romance' on a soft beige background

Creative Direction & Poster Design in collaboration with Gang & The Wool by Manuela Sosa. Published in the Women of Type book.

A hand pastes a mural made of floral letters reading 'Friendship is a valid form of romance' using a brush
Hand arranging flower petals to form the phrase ‘Friendship is a valid form of romance’ on fabric canvas

LaCharito Fest

Brand Identity and Poster Design for LaCharito Fest, an indie festival in Barcelona.

Promotional poster for Lacharito Fest with colorful design elements and images of performers, including Santi Balmes, Dani Ferrer, Ricky Falkner, DJ Amable, and Inés Hernand at the bottom. The event is scheduled for March 12 in Barcelona.
Concert poster for La Charito Fest, March 12-13, with performances by DJ Amable, León Benavente, Inés Hernand, and Santi Balmes plus Dani Ferrer and Ricky Falkner. The poster features colorful curved lines on a black background with small star-like accents.
An illustration of diverse women confidently working out together, celebrating body positivity and the idea that "things work out.

Thank You <3

IG: @pamelacalero
hello@pamelacalero.com
www.linkedin.com/calero-pamela

Large, bold black text spelling out the word "play" on a white background.
A simple, illustrative sketch depicting the abstract concept of "catching an idea" with a hand reaching for a lightbulb.
Illustration of a hand with sparkles and a diagram showing the creative process from inspiration to idea to form